Bloomberg Once Again Leverages Corus for TV Streaming Study, Updated for 2021
Back in 2020, Bloomberg came to Corus with the idea for an interactive story that would highlight the growing shift from cable TV to streaming services, exacerbated by the pandemic. In 2021, they’ve updated their findings with a new study that shows the growing shift toward streaming has resulted in increased monthly costs for many Americans.
This growing trend would seem counterintuitive to the original pitch of “cord cutting”, but actually there is a lot more to unpack here. Follow the link here to learn more about consumer behavior in the face of this shifting landscape! As always, the data around their survey can be found in the references at the bottom. If you and your team would like to learn more about how you too can leverage Corus for your unique needs, reach out to our team here.