Bloomberg Once Again Leverages Corus for TV Streaming Study, Updated for 2021

Bloomberg Corus TV Streaming Bundle Builder

Aug 11, 2021 15:19:26 PM

Back in 2020, Bloomberg came to Corus with the idea for an interactive story that would highlight the growing shift from cable TV to streaming services, exacerbated by the pandemic. In 2021, they've updated their findings with a new study that shows the growing shift toward streaming has resulted in increased monthly costs for many Americans. 

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Bloomberg QuickTake: Things to do during COVID-19 quarantine

Everyone received a hula hoop that was set 6 feet apart from one other.

Oct 6, 2020 6:32:48 AM

The Bloomberg QuickTake readership is a creative and interesting group. Partnering with Corus, the QT team uncovered what readers were doing during the coronavirus pandemic to keep their minds engaged.

The results were as interesting as you'd expect, and the ever-talented group of producers and editors at Bloomberg were able to turn those insights into the following:

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How Bloomberg Used Corus for TV Streaming Services Bundle Builder

Build the Perfect Streaming TV Bundle

Oct 6, 2020 6:31:04 AM

As they always do, the Bloomberg Graphics team put together an amazing, interactive article about bundle-building TV streaming services. Corus was there to help.

Leveraging the Corus platform, Bloomberg was able to interview 1000 Americans about their streaming habits, and most importantly, was able to dive into the value those respondents placed on individual shows and streaming service providers. In so doing, they put together what can only be described as the official database for understand your perfect bundle builder for OTT or CTV services like Netflix, Hulu, Disney+, and the new HBO Max. So how do Americans want to watch their favorite shows and on-demand movies like Tiger King, the Office, Game of Thrones, and more? Find out - and also find out the most cost-effective way to build your own package based on your preferences.

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